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Reliable ad copy is: • Clear and concise • Aligned with customer intent • Focused on advantages and worth • Pertinent to the keyword searched • Structured with strong calls to action • Optimised to stand out against competitors Great ad copy can improve your Quality Rating, a metric used by Google to evaluate how helpful and pertinent your advertisements are. Ongoing optimisation consists of: • Adjusting quotes • Checking new ad variations • Removing low carrying out keywords • Adding brand-new keywords based on search term results • Refining audience targeting • Carrying out ad extensions • Reviewing budget plan allotment • Improving Quality Rating • Preserving account structure These modifications make your campaigns more effective over time. Reports might include: • Number of clicks • Cost per click • Conversions produced • Expense per conversion • Keyword performance • Ad efficiency • Audience insights • Budget trends • Suggestions for improvement Clear reporting allows you to understand how your investment is carrying out and ensures that your marketing choices are backed by genuine data.