Reliable ad copy is: • Clear and succinct • Lined up with client intent • Focused on advantages and value • Pertinent to the keyword browsed • Structured with strong calls to action • Optimised to stand out against competitors Excellent ad copy can enhance your Quality Rating, a metric used by Google to evaluate how helpful and appropriate your ads are. Ongoing optimisation consists of: • Changing bids • Checking brand-new ad variations • Removing low performing keywords • Adding new keywords based on search term results • Refining audience targeting • Implementing advertisement extensions • Evaluating budget allowance • Improving Quality Rating • Maintaining account structure These modifications make your projects more efficient over time. Reports may consist of: • Number of clicks • Expense per click • Conversions created • Expense per conversion • Keyword performance • Ad efficiency • Audience insights • Budget trends • Recommendations for enhancement Clear reporting enables you to comprehend how your investment is carrying out and guarantees that your marketing choices are backed by real information.
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